What Tumblr Expects of Its Users

Tumblr has now emerged as a highly effective platform that is allowing businesses to win new followers by showcasing their products and services to them.

SynapseIndia feels incumbent upon itself to apprise its readers of the benefits that Tumblr as a social media platform offers to different businesses, which have now found a new tool to pursue online marketing more persistently. Every social networking site requires its users to follow a given set of techniques and Tumblr is no different. If you are really keen to know what your approach should be, you could follow the guidelines written below. It is possible that as you  put the techniques discussed by us into practice, your may efforts may start to bear fruit and your active presence on Tumblr could become a really fruitful exercise.

SynapseIndia will now give a gist of what is expected of a user who has just taken to Tumblr:

1. Make Your Content Interesting

Although this instruction need not be reiterated as it is more of a requisite, you have to ensure that your content is interesting. It is a given that the more interesting your posts are, the greater will be the likelihood that people will read and reblog them. On taking note of the posts that their followers reblog, an account holder on Tumblr can come to know of the kind of content that they need to share with others. Once a user has got a hang of what their followers want, they could try to create interesting content that is quickly approved by their community.

It is advisable to keep a post short and sweet and add a picture to it if possible. Very few visitors prefer to read a long post in its entirety. If you really feel the need to write a long post, you can do so by breaking your entire write-up into short paragraphs. A user will be in the wrong if they simply transfer their content on Twitter and Facebook to their account on Tumblr.

2. Interact actively

Currently, Tumblr serves as one of the best platforms for businesses to interact regularly with their clients. A business on this social networking site can easily be approached by other users who could ask just about any kind of question that they want. What's more, a business can be anonymous in answering the questions of its followers. When a question is answered publicly, every follower will be able to see it and pitch in with their comments if need be.

A business that answers its questions anonymously is likely to receive criticism as well. However, instead of feeling down on being criticized, a company could actually benefit from criticism by  viewing it as an opportunity to introspect and resolve the issues that its followers have talked about.

3. Practice Reblogging

A hallmark of an active user on Tumblr is that they will partake in reblogging. On reblogging the content of its followers, a business shows that it values their opinion

On taking our recommendations into consideration and following them earnestly, a user on Tumblr could start tapping into the opportunities that the social platform provides them with.

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Brand Marketing Succeeds in Retaining Its Significance

So, you have often heard of brand marketing but you do not know what it exactly is. Brand marketing is nothing but a strategy or a set of strategies whose successful implementation allows an organization to extract greater accountability and loyalty from its customers. The success or failure of its strategies provides a business with the opportunity to introspect and think of how it can improve the quality of its products and services.  

SynapseIndia would like to enlighten its readers further on brand marketing whose significance amongst different companies has not diminished one bit. When new techniques are introduced, they may create a stir but the tried and tested will remain as important as ever. Brand marketing makes for one of the basics of digital marketing that has remained the same. Earlier, it was by working on brand awareness that a company showed its concern toward marketing. A lot of companies are advised that they focus on direct metrics and conversions and the rationale they are given is that they will be able to identify who they are dealing with.

SynapseIndia, however, is of the view that an organization that focuses on metrics concerning sales must not for once think that it does not need a strong image. One reason why brand promotion has become more important than ever before is because of the two words that comprise digital marketing, the one following the other is of greater significance.

A Different Ballgame Altogether

Earlier, B2B companies did not have to pursue marketing persistently. They would only have had to think of adding something interesting to their brochure. If a business was small, it would have had fewer decisions to mull over. Showing a half or a full page ad in the Yellow Book would have sufficed. Digital marketing, however, is a completely different ballgame altogether as it gives an organization the opportunity to reach out to the smallest of groups. So, any organization that has taken its operations online will consider it mandatory to work toward enhancing its image.

Digital branding allows a company to reflect what sort of entity it really is. As a company launches its own website, issues newsletters, establishes a social media presence and uses other tactics, its brand becomes more important than ever before. Another interesting aspect of digital marketing is that it prompts an organization to willy-nilly compete with other companies that are  situated in other remote locations.

When Seeking Expert Assistance Becomes Imperative

We have now entered the digital age and all businesses today are likely to face some big questions, which may eventually require them to seek professional assistance. Expert help matters as it can allow a struggling company to cope with challenges and revitalize its brand. The world is changing fast and it will almost be criminal on the part of a company if it continues following an old technique, which has failed to make any difference. Once a business has kick-started its operations, it creates an image for itself very fast. However, when a company feels that its brand is accruing little benefit to it, it must take some corrective action.

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Your Facebook Like Speaks Aloud About You

SynapseIndia has been aggressively tracking the recent studies at the University of Cambridge about the `like` feature on Facebook that can reveal a lot about the end user. One can know more about the personality of an individual, their sexual orientation, IQ level, religious beliefs, and several other traits by studying through their likes and dislikes. "This study demonstrates the degree to which relatively basic digital records of human behavior can be used to automatically and accurately estimate a wide range of personal attributes that people would typically assume to be private," researchers said in the study, which was published today in Proceedings of the National Academy of Sciences.

If you tend to like something and have posted a comment on the same, the recorded data can be calibrated by machines in such a manner that it can reveal several traits with utmost accuracy. Several predictors can also speak of whether the parents of the user were divorced when young or whether they hadn't.  Every result provided is first corroborated with the information that is provided on the profiles of each user. "Each person, on average, liked 170 things," says psychologist Michal Kosinski, the study's lead author. "Some liked only one thing and there were people who liked thousands of things. We removed those. We looked at people who liked between one and 700 different things."

The precision of this study has be confirmed at SynapseIndia through the results that were provided. According to which they were able to correctly classify 95% users on the basis of ethnic origin and gender. Similarly 93% of the users were correctly classified as males and females. Even sexual orientation was easy to determine, with 88% of males and 75% of females being judged correctly. "This is not unique to Facebook and is not even unique to social networking in general," says David Jacobs, consumer privacy counsel for the Electronic Privacy Information Center, a public interest research center in Washington. "It's one of the implications of Big Data and in this case Big Data in a social networking context. Lots of information makes for certain inferences and sensitive predictions."

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When Generating Leads Seems Like Gathering Collectibles

Your leads may seem like collectibles when you start spending extensively on your lead generation strategy. Some may find this analogy quite bizarre. After all, how can leads be compared to stamps or figurines? The truth, however, is that a similarity does exist. A company expending its funds on lead generation could be compared to a collector of art who is often required to choose from different options and make sizable payments off and on. In order to get the best out of any situation, exercising moderation holds the key. A habit, when not reined in, could easily turn into a vice. On keeping a tight rein on its lead generation policy, a company can prevent itself from spending excessively.

So, now that you have become cognizant of the similarity between generating leads and gathering collectibles, know of the tricks and pitfalls too that a collector has to be mindful of. A hobby remains enjoyable and fulfilling as long as discretion is exercised. On not being selective, one can start to feel disillusioned later on. Your resources are very dear to you. Spend them in such a way that you never fail to get a bang for your buck. The following guidelines issued by SynapseIndia could very well serve as a checklist for any organization that is keen on tending to more clients over the Internet:

(a) No dearth of collectibles – If you are really an avid collector, there will always be something that will catch your fancy. Once you are through with collecting stamps, you may develop a liking for coins. Nothing beats the collection of books whose supply will always remain inexhaustible. You may take your cue from here and tell yourself that there will never be a shortage of leads. This assertion becomes stronger on considering that the Internet brings the entire world to your feet.

(b) Random selection – A hobby must always have an element of randomness attached to it. Some of the best choices are often made randomly. It often happens that a collector spots an item that strikes their fancy and they are unable to prevent themselves from buying it. An organization may have clear-cut strategies but if it randomly comes across a lead that could give its sales a strong boost, the opportunity shall not be allowed to go waste. Such kind of opportunities come your way when your vigilant at all times.

(c) That which is rare – The moment something becomes rare, its value and demand witness  an unprecedented rise. When the bidders are too many in number, there can be an auction. A collector's fascination with a classic movie or a book that has gone out of print can prompt them into paying a hefty amount for what will become their prized possession. Don't you think that lead generation is devoid of the rarity factor. Every now and then, an organization may come across a unique opportunity to do business with a client, which if not availed of successfully, may fail to come back again.

"SynapseIndia" believes that lead generation, like collection of valuable things, is an art and as you learn its tricks, you start to become adept in it.                     

Wise Up to the Latest Mobile Trends

The year is 2013 and if as an organization, you have still not formulated your mobile strategies, it is high time you did the needful. Enterprises can be a bit sluggish in their approach but the cliche 'better late than never' seems more relevant now than ever before. It is important for marketers to know of the existing trends and the corresponding action that each demands from them. The companies of today are required to formulate a multi-year strategy that can push them forward in the future. The need of the hour really is to invest resources in the form of time, money and people in mobile.

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New Requirement, New Responsibility

Mobile marketing has gained so much significance that is likely to have an entire team with different designations working dedicatedly for it. A renowned research firm opined that the "role of mobile marketing manager will emerge." The corporate world is now assigning some hitherto unheard-of designations to a section of its workforce. A few years back, one seldom heard about  the "VP of Mobile". An organization today already consists of different departments and to set up one more could become a hassle. The truth, however, is that mobile as a resource demands time and attention if it is to fuel organizational growth.

"Mobile on the cheap is over. Implementing the complex technology to make the most of mobile opportunities requires a new vision of how to interact with customers, significant changes in culture and competencies across business and IT, and more investment," said a research firm analyst.

Latest Trends – Corresponding Action

We are currently living in an era, which is characterized by a growing usage of smartphones and tablets. By formulating smart policies and restructuring its set-up, an organization can try to avail itself of the new opportunities. SynapseIndia will now shed light on some of the latest trends that demand resourcefulness from marketers:

• As the new form of marketing requires formal processes and governance, marketers will be required to create a separate governance group.
• The role of mobile marketing manager shall be assigned to a senior executive who can shoulder the responsibility dutifully.
• The need for a dynamic team must be addressed with due adherence to the long-term strategy.
• In order to bring about a total change in their marketing approach, marketers can include a range of variables in their strategies.
• As the significance of tablets is catching up with that of smartphones, marketers will have to pay heed to both the devices when they devise their strategies.
• Desktop operating systems are one thing, smartphone platforms are another. Marketers need to be mindful of this.
• Roping in the services of IT professionals is advisable as expenses are likely to increase when new mobile services are enabled.
• Smartphones will surely come in handy in reaching out to the consumers of the markets that are going to emerge in the future. Consequently, marketers must always think of achieving more.                

On putting the aforementioned suggestions into practice, an organization can expect its campaign to start shaping up.

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