SynapseIndia @ SheWrites
Many will agree that all those who transfer different items to a shopping cart do not necessarily buy all of them. According to a recent study and its results from a renowned survey group shed light on this aspect of consumer behavior that leaves sellers ruing a missed opportunity. The respondents of the survey consisted of online buyers from the United States who were asked why they abandoned online shopping carts midway. There were different explanations and all seemed extremely plausible. SynapseIndia will now discuss the reasons that prompt a buyer to think better of seeing through an online transaction that involves the use of shopping carts.
Different Theories
57% respondents said, "I was not ready to purchase, but wanted to get an idea of the total cost with shipping." This statement is not hard to believe as all of us have done something similar while surfing any one of the different e-commerce websites over the Internet. 56% said, "I was not ready to purchase, but wanted to save the cart for later." This too is a common practice. You could have an account on an e-commerce site and your shopping cart there may consist of a few items that you might think of buying at a later date. 55% respondents said, "Shipping costs made the total purchase cost more than expected." It is not necessary that every online store will exempt its users from paying shipping charges. When an online user sees that the total purchase cost has increased with the addition of shipping charges, they may halt their transaction and end it abruptly. 51% said, "My order value wasn't large enough to qualify for free shipping." How often has it happened that you visited an online store to buy a product and became despondent on realizing that you will have to buy something more in order to avoid the shipping cost? Lastly, 40% respondents said, "Shipping and handling costs listed too late."
Shopping Cart Abandonment Rate Consistently High
Shopping cart abandonment rates have been in the range of 60% over the last four years, which means that six out of ten shoppers did not buy the items that they transferred to their cart. The abandoning of a shopping cart does not always mean that the user did not want to complete their transaction. It often happens that a consumer visits more than one online store to compare the prices of the same product. In other cases, a cart is often treated as a shopping list that comes in handy to online buyers by offering them more convenience.
The survey brought forth two contrasting results that are worth mulling over. On one hand, the add-to-cart rate over the last five quarters has increased by 2% and on the other, the cart conversion rate has decreased by 2.7%. There is another reason why cart abandonment rates have been inflating of late. Smartphones are in vogue these days and after transferring items to their shopping cart on a their handset, many mobile phone users finish the transaction on their PC.
SynaspeIndia services may have an answer to your concern involving shopping carts. Continue reading SynapseIndia Reviews to learn of other developments from the world of technology.
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