Redefining The Job Of A Social Media Strategist At Synapse Communication

 By Now, it is crystal clear that the platform for social media interaction by organizations including businesses, is here to stay. As per surveys, more than 70% of establishments have started to utilize  considerable aspects of social media, initiating a new age in the relationship between consumers and businesses. At the same time, we must not also forget that social media, though very powerful, is just another tool and never a strategy.

The true challenge faced by most social media experts is the integration of such platforms with other mediums and without a communication strategy, we can never expect a miracle. After all, a tool with no plans is similar to a road trip without a map. It will lead us nowhere, and we must ensure that in order to steer an organization in the desired direction, there must always be a social media strategist to enhance better communication skills. And, the qualities that this person must possess are:

• Should be able to influence and not act like an authority.
• Must always be passionate about the brand.
• Is always be eager to learn more.

Having said that, there is always some amount of counseling required  for a newly hired social media strategist.  At SynapseIndia, a renowned web solutions firm, every new employee in this field is always provided with an outline of the duties. There is also a social media policy in place, so that they are aware of the language that is to be practiced. Periodic feedbacks are provided to keep a track on their activities, and to confirm that they are not just broadcasting but also engaging with the users. The primary responsibilities of a social media strategist at SynapseIndia include:

• Development and implementation of social media strategies.
• Discovering online target audience for the brand.
• Engaging with individuals and communities to build a closely integrated community.
• Analyzing the market competitiveness.
• Administering brand citations, including answering inquiries, providing customer support, and dispelling any form of brand myths.
• Tracking monthly alterations in social media statistics and creating strategies accordingly.

A skilled social media strategist is someone who can co-ordinate with the different departments of an organization and tactfully integrate them all.

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